Services · 02 / 03
A clear message does not turn into sales until it reaches the right person. In the demand stage the brand becomes visible where decision makers spend their time, at the right frequency, in a measurable way.
Approach
How many people an ad reaches says little on its own. What matters is how many of them are the right people, and how many take the next step.
That is why every channel is chosen from the decision-maker map built during positioning. Campaigns, content and video carry the same message; measurement is set up from day one and budget moves to what works.
Scope
Meta and Google ads: targeting, creative tests and budget management.
Content calendar, production, publishing and community management for brand accounts.
Filming, editing and short-form video for ads, promotion and expert content.
Founders and executives visible on LinkedIn, regularly and in their own voice.
Ad copy, visuals and campaign ideas; one message, the right format per channel.
A one-page weekly report: what was done, what worked, what changes next week.
Process
Channels and budget split, based on the decision-maker map.
Message, format per channel and variations to test.
Campaigns and the content calendar go live.
Where demand comes from and how it turns into meetings.
Budget and creative are reallocated based on weekly data.
FAQ
It depends on the sector, audience and channel. In the first call we discuss a realistic starting range for your goal.
Accounts and data belong to your brand; the team works in your accounts with access you grant.
First data arrives in the first weeks of a campaign; meaningful optimisation needs a few weeks of data. Goals and timing are agreed at the start.
Yes. But social media run on its own, without positioning and measurement, has limited impact; that is why the first call looks at the whole picture.
The first call takes 30 minutes. We look at where you are and what matters most, together.