About
Founder of Duende Dijital. I build growth strategy for corporate brands, from positioning to sales; the people at the table are business owners, general managers and marketing directors.
Today
I founded Duende Dijital as an agency where strategy does not stay in a presentation but is carried out in the field. Today, with a team organised in departments, each with its own lead, we work with dozens of brands in health, education, services and manufacturing.
My job is to make clear what the brand will say, and to build the plan that carries that sentence everywhere: from ads to the website, from sales meetings to LinkedIn. Execution runs through the team's departments; the direction and the outcome are my responsibility.
Principles
No budget is spent until the brand knows what it is saying.
Every step is tied to a number; the report is weekly and one page.
Work happens directly with the decision maker; few layers in between.
Show the work instead of the promise.
Brands
The brands I founded.
Newsletter · Every two weeks
Short, practical notes on growing corporate brands, in Turkish. A new issue lands in your inbox when it is published.
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