Skip to content
TREN Book a call

About

Sadık Özaydın

Founder of Duende Dijital. I build growth strategy for corporate brands, from positioning to sales; the people at the table are business owners, general managers and marketing directors.

City
Istanbul
Focus
Strategy and integrated digital marketing
Sectors
Health, education, services, manufacturing

Today

Keeping strategy and execution at the same table.

I founded Duende Dijital as an agency where strategy does not stay in a presentation but is carried out in the field. Today, with a team organised in departments, each with its own lead, we work with dozens of brands in health, education, services and manufacturing.

My job is to make clear what the brand will say, and to build the plan that carries that sentence everywhere: from ads to the website, from sales meetings to LinkedIn. Execution runs through the team's departments; the direction and the outcome are my responsibility.

Principles

Four rules.

  1. 01

    Sentence first

    No budget is spent until the brand knows what it is saying.

    • Positioning
  2. 02

    Measurable goals

    Every step is tied to a number; the report is weekly and one page.

    • Measurement
  3. 03

    Direct contact

    Work happens directly with the decision maker; few layers in between.

    • Communication
  4. 04

    Work, not adjectives

    Show the work instead of the promise.

    • Proof

Newsletter · Every two weeks

Brands & Business Development

Short, practical notes on growing corporate brands, in Turkish. A new issue lands in your inbox when it is published.

By subscribing you agree that your email address is processed to send the newsletter. You can leave at any time.

Let's talk about your brand's next step

The first call takes 30 minutes. We look at where you are and what matters most, together.

Book a call30 minutes